Personal injury demand is urgent and rare. Performance CTV puts your firm in living rooms on the platforms people already stream, with trackable calls and appointments instead of untracked linear TV. Launch in about 7 days.
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Why PI firms add CTV
Attorney advertising rules vary by state. We build creative and landing paths with your compliance review in mind.
Crowded channels
Accident and injury keywords and audiences are some of the most competitive in local advertising. Firms feel the cost pressure and still struggle to look as present as the national TV advertisers in their market.
Linear TV
Traditional TV can make a firm look massive, but the buys are heavy and the attribution is fuzzy. Performance CTV is built for teams that want living-room presence with a dashboard, not a quarterly IO guess.
Timing
Your best clients are not browsing for a lawyer every week. They need you after a wreck or injury. The job is to be familiar before that moment, then easy to call when it happens.
Compliance
Attorney advertising rules and required disclaimers vary by state. We build creative with your compliance review in mind, and your firm approves final ads and landing pages. This is not legal advice.
Traditional TV was built for brand marketers with deep pockets and quarterly patience. Personal injury firms need the metros and zips where they take cases, call tracking, and a live view of what spend produced, not a monthly deck of impressions.
You're shipping creative weekly on Meta and TikTok, then waiting a quarter to learn if your TV spend even moved the needle.
Most agencies won't touch you under $50K/month. So either you go all-in blind, or you sit out the channel entirely.
Media markups buried in retainers. No clear breakdown of what you're paying for the ads versus what you're paying for the people.
Firms often ask how CTV differs from linear TV, whether a smaller firm can look as present as the big national advertisers on streaming, and how zip or in-market targeting works in their city. We answer with a scoped plan on the demo.
Four things we do differently for performance teams, including personal injury firms. PI teams usually care about booked consultations and qualified calls. We align tracking to the conversion events your intake team already trusts.
See your spend, ROAS, and incrementality the moment it happens. Same view we use to optimize. No decks, no delays.
You know exactly what you're paying with our flat low monthly fee.
From kickoff to live campaign in under a week. We've already done the platform setup, audience research, and creative workflows.
We adapt your top-performing social creative for TV instead of forcing $20K shoots. Faster iteration, lower risk, better results.
You get the same view we optimize against, live, every minute. No more waiting on a monthly readout to find out what's working.
A strategy call on goals, the metros and zips where you take cases, creative, and call and QR response. We leave with everything we need.
We adapt creative for CTV, set up pixel, QR, and call tracking options, and stage the campaign so calls and consult requests reach your intake team.
Campaign goes live. You get live dashboard access. We optimize from real response data, not a monthly deck of impressions.
Fit check
A good fit: personal injury, accident, or related consumer law firms with intake capacity and a real paid-media budget; firms that need to stay familiar in-market between the rare moments someone needs counsel; teams willing to track calls and booked appointments; practices that can approve compliant creative quickly; buyers who want done-for-you performance CTV, not a self-serve ad platform.
✓
A good fit
PI firms with intake and paid media
Not a fit: practices with no intake follow-up or no way to track calls and consults; brand-only campaigns with no response mechanism; buyers hunting for a DIY CTV platform instead of managed service; firms expecting overnight case volume from a tiny test with no creative; anyone who needs classic linear TV GRP packages and broadcast buying.
✕
Not a fit
No intake / no tracking / DIY only
How is CTV different from linear TV for a PI firm?
+Linear TV is traditional broadcast or cable buying: slower reporting and a weaker path to know which spot drove a call. CTV is advertising inside streaming apps and devices people already use, with modern targeting, faster launch, and pixel-plus-call tracking so you can see what happened after the ad.
Will we look as big as the national firms on TV?
+On streaming, viewers see your spot in the same living-room context as every other advertiser. They do not see your media budget. Clear creative with a phone number and QR code often does more for response than a polished commercial that never asks for the call.
Can you target our city and the zips we actually serve?
+Yes. Geo targeting by DMA, city, radius, or zip is part of how we build the plan. In-market signals can layer on top. Bring your service map to the demo and we scope from there. We do not publish generic impression charts on this page because every market sizes differently.
What creative works for accident firms?
+Clear, local, and direct. Phone-shot video with the attorney or intake lead, on-screen phone number, QR to a mobile landing page, and required disclaimers is a strong starting pattern. We help edit; your firm owns compliance language.
How do you track results?
+We use site pixels, call tracking, and QR landers as scoped so you can see spend, traffic, and the conversion events your intake team cares about on a live dashboard, not a monthly slide deck.
Request a demo. If it is not a fit for your market or intake model, we will say so.
Request a demo →