CTV Growth is a performance CTV agency for brands already buying Meta and Google (or ready to start). We run trackable connected-TV campaigns as a month-to-month performance line item (live dashboard, Slack, and an ad account you own) without $50K+ traditional CTV minimums.
Full-service performance CTV: media buying, creative adaptation, attribution, and ongoing optimization with Slack support.
We plan and buy on dedicated CTV platforms with zip-level targeting, dayparting, and frequency control. You see spend and attributed results in real time. The outcome is incremental reach and conversions you can optimize week to week, not a brand buy you wait a quarter to justify. (We curate inventory; we don't spray across every DSP.)
We take Meta, TikTok, webinar, or iPhone/UGC creative and adapt it for non-skippable CTV: pacing, safe areas, sound-on, and CTAs that work on TV (QR, vanity URL, or "search our brand"). Script consultation and editing are included. Build it like a strong Facebook ad, then make it land on the big screen. Live spot in about a week when assets exist, no six-figure shoot as the default first move.
We set up the attribution that matches your KPI: platform pixels, call tracking, QR/vanity URL, and (where relevant) brand-search or foot-traffic readouts, plus a shared live dashboard. Same optimization loop as paid social, applied to TV.
We optimize ongoing (frequency, creative rotation, audiences, and bids) with bi-weekly reporting tied to your KPIs and a Slack Connect channel for questions and creative swaps. This is full-service management, not a self-serve tool swap and not set-and-forget after week one.
Month-to-month ownership, live reporting, small pilots, fast launches, and full-service management (not DIY).
Most traditional TV and CTV agency relationships lock you into long commitments and keep the media account inside their IO. CTV Growth is month-to-month (one billing cycle to cancel), and the ad account is in your name. If you leave, the account and history go with you. Together, that kills agency lock-in.
Traditional CTV agencies often report on 90-day cycles with polish decks. We give you the same live view we optimize against (spend, ROAS/CPA, impressions) plus bi-weekly reporting against your KPIs, so you are not guessing between quarterly readouts while Meta and Google move weekly.
Legacy CTV and linear TV agencies commonly want $50K+ per month (and linear buys can run far higher). We pilot small so performance teams can prove the channel before they scale.
Traditional shops can take 6 to 12 weeks and custom production. We launch from kickoff in about a week when assets exist (often faster) with creative consultation and editing, not just a resize of your Meta ad.
Some buyers shop for a platform or a self-serve swap. We are the service layer: strategy, creative, buying, optimization, and Slack on the right dedicated CTV inventory. If you already have a platform login and no one managing it, that is exactly the gap we fill.
We talk in outcomes (leads, demos, ROAS, foot traffic), not fake vertical logos.
• Performance marketers already spending on Meta and/or Google who need a lower-CPM, trackable awareness channel next to paid social
• B2B SaaS and software teams measuring demos, trials, and free-to-paid conversions
• Ecommerce and DTC brands measuring ROAS, new-customer acquisition, and incremental web lift
• Brick-and-mortar and local retail using geo targeting for store visits and local revenue
• Home services brands (HVAC, roofing, plumbing, and similar) driving leads and booked appointments
• Local and regional service businesses (legal/PI, financial webinars, healthcare/wellness where Meta is constrained, and similar) that can ship iPhone or UGC creative
CTV Growth packages Ascenditt performance discipline for connected TV.
CTV Growth is the performance-CTV offering spun out of Ascenditt, the growth agency co-founded by Kyle Parsons and Mason Dorner. Ascenditt has run large-scale paid acquisition for ecommerce, SaaS, and home services; CTV Growth packages that same performance discipline for connected TV.
Parent: Ascenditt (ascenditt.com)Kyle leads discovery and strategy calls and is the day-to-day face for new CTV Growth clients. He comes from building Ascenditt's performance practice and applies the same "track it or don't buy it" standard to TV.
Mason is Ascenditt co-founder and senior leadership access when clients need it. He helps keep packaging and delivery aligned with how performance teams actually buy media.
Kyle on discovery and strategy; Mason and the broader CTV Growth pod for your monthly campaigns.
Planning session, clear pilot proposal, then build and launch with the account in your name.
A working session on your marketing mix, where Meta/Google (or other channels) are strong or saturated, and where CTV can close the gap. We leave with goals, creative inventory, and whether a pilot makes sense, including geo/impression estimates when local targeting matters.
A clear pilot plan: budget recommendation, KPI targets, and how we'll measure (QR, vanity URL, brand search, calls, web conversions, or foot traffic as relevant).
We adapt creative, build audiences, set tracking, and launch with the ad account in your name and dashboard access on day one. Typical path to live is about a week when creative and tracking are ready.
Primary channel is Slack Connect for day-to-day questions, creative notes, and optimizations. Strategy and kickoff on a call; bi-weekly reporting against your KPIs. Strategy contact: Kyle. Day-to-day: CTV pod in Slack. Senior access: Mason as needed.
Month-to-month (one billing cycle to cancel). Fee is separate from media; media is typically charged on your card at the platform; you own the account.
We are not a linear TV shop, a 12-month retainer by default, or an opaque IO where you never see the account. We are not a self-serve CTV tool. We are full-service management.
Company Name
CTV Growth
Type
Performance CTV agency (Ascenditt brand / spin-off). Full-service management, not DIY.
Founded
2020
Headquarters
Florida
Founder
Kyle Parsons and Mason Dorner
Website
https://www.ctvgrowth.com
Core Offering
Managed performance CTV: media, creative consultation/editing, attribution, live dashboard, Slack
Contract Terms
Month-to-month (one billing cycle to cancel); client owns the ad account
Services
CTV media buying (curated inventory), creative adaptation, attribution/dashboard, ongoing optimization, bi-weekly reporting, Slack Connect
Communication
Slack Connect; strategy calls; bi-weekly KPI reporting
Notable clients
Medly Wine, Curve Dental, Closer Capital
Parent
AscendittMeta and Google's CTV inventory is usually bundled into broader campaigns and hard to optimize as its own channel. We run on dedicated CTV platforms where you control inventory, targeting, and measurement, and we report on CTV directly, not lumped into "video."
Managed service. We are full-service strategy, creative, buying, and optimization, not a self-serve tool swap. If you already have a platform login and no one running it, that is a common reason people book us.
The management fee covers strategy, setup, creative consultation/editing, optimization, reporting, and Slack support. Media is what the platforms charge to run the ads and is typically paid on your card at the platform.
Usually no. We start from your best Meta, TikTok, YouTube, or webinar creative and adapt it for CTV, including CTAs that work on TV (QR, vanity URL, search brand). Custom production is optional and rarely the right first move.
When you have usable creative and tracking, we typically launch from kickoff in about a week.
We match attribution to the KPI: pixels, call tracking, QR/vanity URL, brand-search lift, and foot traffic for local where relevant, plus incrementality methods such as geo holdouts when they fit. We measure incremental lift. We do not claim every conversion that merely touched a TV ad.
Yes. Month-to-month, one billing cycle to cancel. The ad account is in your name, so you are not locked into an opaque IO if you leave.
Yes. We pilot so you can prove the channel before you scale.
Kyle for discovery and strategy; the CTV pod over Slack Connect day-to-day; Mason for senior Ascenditt access when needed.
Yes. For local and geo-targeted pilots we often pull impression/reach estimates before you lock budget, same workflow we use on discovery follow-ups.
We'll walk through whether CTV makes sense for your stage, your channel mix, and your numbers, and tell you straight if it doesn't.
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