When Meta costs climb and Google is capped by existing demand, performance CTV puts your brand on streaming TV with pixel and QR tracking tied to orders and ROAS. Launch in about 7 days. Optimize from a live dashboard.
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Why DTC brands add CTV
Built for brands that judge every channel on cost per order and ROAS, not impressions.
Meta costs
Prospecting on Meta gets pricier as audiences saturate, and blended cost per order creeps up. CTV gives you a new place to find customers without abandoning the channels that still work.
Search ceiling
Google is great at harvesting intent, but it cannot create more of it. Streaming TV puts your product in front of new households, and pixel and QR tracking show what that exposure turned into.
Measurement
If you cannot see orders, revenue, and ROAS, TV is a guess. Performance CTV reports on the same metrics you use for paid social and search, on a live dashboard.
Proof
In April 2026, Performance CTV delivered a $20.32 cost per order at a 5.90x ROAS for Medly Wine, an organic wine brand. That edged out Google (5.07x) and more than doubled Meta's blended 2.25x. The full case study is linked at the top of this page.
Traditional TV was built for brand marketers with deep pockets and quarterly patience. E-commerce brands need orders, revenue, and ROAS they can see this week, not a monthly deck of impressions.
You're shipping creative weekly on Meta and TikTok, then waiting a quarter to learn if your TV spend even moved the needle.
Most agencies won't touch you under $50K/month. So either you go all-in blind, or you sit out the channel entirely.
Media markups buried in retainers. No clear breakdown of what you're paying for the ads versus what you're paying for the people.
Brands often ask how CTV fits next to Meta and Google, how orders get attributed, and whether it holds up in both prospecting and retargeting. In the Medly Wine case study, CTV beat Meta on cost per order and ROAS at both stages. We walk through the numbers on the demo.
Four things we do differently for performance teams, including DTC and online retail brands. We set up pixel and QR tracking so purchases and revenue show up next to spend.
See your spend, ROAS, and incrementality the moment it happens. Same view we use to optimize, no decks, no delays.
You know exactly what you're paying with our flat low monthly fee.
From kickoff to live campaign in under a week. We've already done the platform setup, audience research, and creative workflows.
We adapt your top-performing social creative for TV instead of forcing $20K shoots. Faster iteration, lower risk, better results.
You get the same view we optimize against, live, every minute. No more waiting on a monthly readout to find out what's working.
A strategy call on goals, target customers, geos, your best-performing creative, and the order and ROAS targets that matter. We leave with everything we need.
We adapt your top social creative for CTV, set up pixel and QR tracking tied to purchases, and build prospecting and retargeting audiences.
Campaign goes live. You get live dashboard access. We optimize toward cost per order and ROAS from real purchase data, not a monthly deck of impressions.
Fit check
A good fit: DTC and online retail brands already running Meta or Google who want a new channel measured on orders and ROAS; teams with a pixel on site and video creative to adapt (phone footage works); brands that want done-for-you campaign management, not a self-serve tool.
✓
A good fit
DTC brands measuring ROAS
Not a fit: brands with no site tracking or no ad budget yet; anyone who wants a self-serve CTV login; brand-only awareness buys with no purchase tracking; buyers who need guaranteed national GRPs the way linear TV is sold.
✕
Not a fit
No tracking / no budget / DIY only
How is CTV different from Meta and Google for e-commerce?
+Meta and Google are feed and search channels. CTV puts your ad on streaming TV in living rooms, usually non-skippable in the placements we use, with a QR code and pixel tracking that tie views to site visits and purchases. Most brands keep Meta and Google running. CTV is a way to reach new households alongside them.
Can CTV really be measured on ROAS?
+Yes. We track site visits and purchases with a pixel, plus QR scans, and report spend, orders, revenue, and ROAS on a live dashboard. In the Medly Wine case study, CTV posted a 5.90x ROAS in April 2026, against 5.07x on Google and 2.25x on Meta.
Does CTV work for retargeting, or only prospecting?
+Both. In the Medly Wine case study, CTV prospecting ran a $45.47 CPA at 2.60x ROAS versus $56.76 and 1.84x on Meta prospecting, and CTV retargeting ran $12.99 at 9.22x versus $16.77 and 6.61x on Meta. Your results will depend on your offer, creative, and margins.
What creative do we need?
+Short-form video you already run on social is usually the starting point. We adapt it for TV with an on-screen offer and a QR code. Phone footage and UGC-style spots work. New production is optional, not required.
How fast can we launch?
+About 5 days from the strategy call when creative and site tracking are ready. If tracking still needs to be set up, we help with that first.
Request a demo. We will tell you straight if it does not make sense for your margins and channel mix.
Request a demo →