A B2B SaaS brand made Performance CTV a core channel, and it has performed like a reliable conversion engine ever since: efficient, consistent, and anchored by a standout retargeting play.

• ~$14 blended cost per conversion since December
• Under $20 CPA every month for six consecutive months
• ~$1 cost per visit, putting qualified traffic on the site at a fraction of typical paid-click pricing
• $7.87 CPA on the standout Retargeting QR Videos campaign, at just $0.65 per visit

Plenty of channels can post a great month. The harder thing, and the thing that actually compounds, is doing it every month. That's what Performance CTV delivered here.

Since December, the channel has converted at a blended cost of roughly $14, and it has never once crossed $20 in a single month. In its strongest months it ran at $10.91 (February) and $10.99 (May), holding that efficiency while driving 300-plus conversions and about 3,500 site visits a month. The traffic itself came in at around a dollar per visit, which kept the whole funnel cheap to feed.

The engine inside that performance is the Retargeting QR Videos campaign. It is converting warm viewers at a $7.87 CPA and a $0.65 cost per visit, the most efficient line in the account and the bulk of the channel's conversion volume. The QR-driven format turns passive TV attention into measurable, trackable site visits, which is exactly what most CTV buys fail to do.

The takeaway: Performance CTV here isn't a one-month spike or a top-of-funnel reach play. It is a steady, sub-$20 conversion channel with a retargeting motion that prints results at under $8 a conversion.